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L2 Thought Leadership Series - Key Takeaways

L2’s Bagels & Brainstorming group (B&B) met 3-15-19 for a lively discussion around trends and best practices for senior executives in today’s marketing environment. 


Top 3 takeaways included:

  1. Organizations who do not constantly innovate will be left in the shadow of competitors who do. Manage risk at the speed of change. Organizations who plan and enable change to be part of their business plan will set trends vs. follow trends. 

  2. Meet to make decisions. Top performing organizations carve out time for “decision meetings” where firm plans are set, budgets are allocated, and accountability for results is established. 

  3. Ensure all marketing tasks/plans have direct alignment and are prioritized with your organizations overall strategic plan. 

Bagels & Brainstorming is part of L2’s thought leadership initiatives for the marketing community. Our group is comprised of marketing leaders from many segments of business. Through our discussions, we consistently redefine “what’s possible” in marketing.  

National Alliance on Mental Illness (NAMI) hires L2 for Conference Marketing

NAMI, a leading organization within the mental health education and awareness movement, has selected L2 to assist with creative development of markeitng and on-site materials to support their 2019 National Convention. Pulling from our longstanding experience in conference promotion, L2 will work with NAMI to maintain brand and message consistency for the conference across many channels and marketing mediums. 

"Working with NAMI is a great honor for our company. Their work within the mental health area is more than impressive. From patient support to professional education, NAMI makes a difference" says L2 partner, Jonathan Larsen. 

To learn more about what L2 can do for you and your organizaiton, visit our case studies and contact us today. 


National Association of State Boards of Education (NASBE) Selects L2 to Publish 60th Anniversary Publication

The NASBE selected L2 to design and publish a publication to celebrate their 60th Anniversary. Helping organizations to showcase their history through accomplishments and impact (within the markets they support) has long been an area where the publications design team at L2 excels. Through our work on this project we will employ a timeline throughout the publication to help establish NASBE's significance over the past 60 Years as their story is told.

If you have publication design projects or a project where you need assistance in "how to best tell your story" please contact L2 and ask to speak with Jonathan Larsen, ext. 21.

The National Society for Healthcare Epidemiology of America (SHEA) Hires L2 for Marketing of Decennial 2020 Convention

SHEA has retained L2 to help lead its marketing efforts for their Decennial 2020 Conference. Held every 10 years in conjunction with the CDC, the Decennial 2020 Conference will bring together the epidemiology community from around the globe to focus on detection, containment, and prevention issues. 

The work of L2 will center around establishing a new identity/sense of purpose for the conference and the development of markeitng/communicaitons deliverables to support awareness and registration. From video to search marketing to print, L2 will develop and execute a multi-channel approach for SHEA. Stay tuned for updates as they become available with regard to our work on this exciting project. 

Swimwear retailer H2O Wear Taps L2 for Strategic Marketing Counsel

Chlorine-resistent swimwear manufacturer, H2O Wear, has retained the services of L2 to assist with strategic marketing leadership. L2 will serve in the capcity of a contracted CMO role to lead H2O's marketing and communications activities. Through our work plans, we will re-introduce H2O Wear into the marketplace under a new brand position, convert the company to a web-first retailer (H2O Wear has traditionally been a mail-order company) through a complete redo of their website and online search marketing activities, while at the same time re-engineering their mail-strategy to be more cost-effective in our quest to drive traffic online and engage new audiences. From developing more effective analytic tracking dashboards, implementing a brand and messaging Playbook for consistency, managing the marketing/promotion calendar to chancing the culture of the company to be more offer-driven in their engagement with customers/prospects, L2 will help lead H2O Wear into an exciting new direction. 

Stay tuned to more blog posts for success/progress updates as they become available.