don't just do it; Do it with Purpose!

American International
Automobile Dealers Association

AIADA

Challenges/Opportunites: 

The American International Auto Dealers Association (AIADA), is the country’s leading advocacy group for international auto dealers operating in the United States. In 2006, the association was looking to take their visual identity to the next level, and maintain a level of consistently producing on-target and impactful visual communications. 

Strategy/Results: 

After talking with AIADA and analyzing their business, we started planning how to take them to the forefront of the industry. Our work has included conference marketing, membership campaigns and government advocacy-related initiatives. We have also transformed their bi-monthly newsletter into a leading magazine for the international auto industry, thus advancing AIADA’s leadership role. As their strategic marketing partner, we continue to help raise the bar of their marketing communications and positionin the industry.