don't just do it; Do it with Purpose!

United Way/National Capital Area

UWNCA

Challenges/Opportunities:

United Way NCA secured a great opportunity to co-sponsor an event to promote health and wellness for Metro DC men. But with only five weeks before the event date to pull together all logistics and promotion, they needed to quickly generate buzz and attract a great turnout. 

Strategy/Results:

First we developed a game plan – set up communication channels with all partners involved, established results-oriented goals, and defined a project leader who supervised great creative. In less than four weeks, we led the project from initial ideas through successful launch, facilitating an event dubbed “a huge success” by UWNCA.