don't just do it; Do it with Purpose!

The National Press Club

NPC brochure


The National Press Club (NPC) was finding itself limited to only being known as a premier news event facility when in reality they have capabilities to host many types of events. They needed to change the perception of how their key audiences and new prospects looked at what the NPC could offer.


L2 worked with key leadership at the club to develop new messaging and visual communications materials for the NPC to bridge this gap between how they are known and how they want to be known. Heritage and history of the club are a primary selling point and were incorporated in the new visual campaign we developed. By leveraging their history and modernizing their message, NPC is now able to show a full representational view of all they have to offer. The end result is an impressive new corporate capabilities campaign to help foster new business opportunities, while also reinforcing the brand of the NPC with existing members and partners.