don't just do it; Do it with Purpose!

American Boiler Manufacturers Association

ABMA MC Movie

CHALLENGES/OPPORTUNITIES:

Since 2016, L2 has worked with the American Boiler Manufacturers Association. During this time, we have transformed the brand and worked to enable ABMA to be a true multi-channel marketer. As a brand, we have positioned ABMA in a leadership role for the boiler industry. Finding ways to show ABMA in the field leading and uniting the boiler industry around content and key focus areas has become a priority. The 2019 ABMA Manufacturers Conference represented an opportunity to tell the ABMA story through a new style video for the association.

STRATEGY/RESULTS:

Authenticity in marketing and member engagement is always a primary component to L2 led marketing/communications campaigns. To accomplish this for ABMA we recommended to tell the ABMA story to promote the 2019 Manufacturers Conference from inside the boiler industry – at the member level – within their plants and facilities. Over 2 days, we worked with ABMA to capture video clips and member testimonials to promote ABMA and the upcoming Manufacturers Conference in Tulsa, OK. The end result took form through a powerful and active video, which included all live footage from ABMA members and established a true and authentic peer-to-peer engagement piece to drive awareness and attendance for the event. Stay tuned to this section of the L2 website for the release of other videos from ABMA which support the mission, vision, and relevancy of ABMA and its programs.