don't just do it; Do it with Purpose!

Recreational Boating
and Fishing Foundation

RBFF

Challenges/Opportunities:

As the leading voice to promote fishing and boating throughout the country, RBFF was working with roughly 35 state agencies on a marketing campaign to drive sales and renewals of fishing licenses. With an established direct mail program already in place, RBFF wanted to create an e-marketing platform for their state fish and wildlife agencies, several of which had never used email as a marketing channel. 

Strategy/Results:

We developed new messaging, easy-to-use email templates, and an instructional “how-to” including best practices to create a comprehensive and effective e-marketing strategy. The state agencies gave wonderful feedback to RBFF, and were able to easily and successfully launch their email campaigns to increase fishing license sales and renewals. And, with widespread adoption by more states, our email templates and tutorial continue to be a valuable strategic marketing guide.