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Peter LarnishPeter Larnish:

Partner and creative director

Since opening the company over 30 years ago, Peter has always believed Larnish Larsen should be a creative agency known for focusing on results-driven performance.

During his 40-year career, Peter has worked with a wide variety of non-profit, government, and corporate clients. One of his signature beliefs is to maximize results-driven marketing strategy with unique creative applications. In short, Peter’s creative work is designed to perform, to show an ROI.  

Just a few of Peter’s longest lasting legacies include helping to launch the Smithsonian’s first merchandise catalog in the late 70’s and in the early 90’s helping build AOL into a household name through winning controls of countless direct marketing efforts, while garnering him with numerous national awards in the process. Recently, he has helped The Great Courses develop new controls to support their global direct-marketing efforts. His efforts for the National Wildlife Federation continue to fulfill its ongoing mission through branding and product marketing initiatives.

Over the years, Peter has been able to continually improve the bottom line for many of his clients, doing everything from numerous catalog start-ups to ground-breaking direct mail that has consistently become the controls in a variety of business arenas. His commitment to the direct marketing and advertising community has been seen through mentoring young marketers entering the field to serving as a judge on numerous occasions for the national DMA Echo Awards. Peter also enjoys being a contributing editor for Multi-Channel Merchant and several other national trade publications. 

Peter holds several degrees in graphic design, marketing and interior design.