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Karen TonnisKaren Tonnis

Known as a visual writer, Karen’s copy reflects her roots in general advertising coupled with the focused punch of a DR specialist. Her special strengths lie in concepting integrated campaigns that work across multiple channels, including print, digital and social, and broadcast. And of course, her favorite—developing the brand voice.

She has crafted the voice for the rebranding of Health Net, a national health insurance carrier as well as created campaigns and launched products for Toyota, Kaiser Permanente, DIRECTV, Beachbody, Bonne Bell and more. Her versatile style is fresh, lively, conversational and at times, edgy—able to connect with audiences ranging from Boomers to Millennials.