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Jonathan Larsen

Jonathan Larsen:

Partner

Jonathan brings a unique and refreshing approach to our clients through his trademark principle – use data to guide strategic marketing direction, and you’ll untap the flow of opportunity.

A proven industry leader with 20 years of experience, Jonathan is a strategic marketing professional who has made an impact on both sides of the table. First, as an in-house marketing and communications executive for multi-national organizations to now as Partner for L2. 

Throughout his career he has been motivated by a desire to push the envelope of creativity and to consistently redefine what's possible. Performance measurability and creating a scenario for predictable marketing outcomes are key ingredients for the strategies he recommends to our clients.

Through his work at L2 he has spearheaded strategic marketing and awareness campaigns for the United States Department of Agriculture, Retail Solutions Providers Association, The American Boiler Manufacturers Association, United Way Worldwide, Urban Land Institute, Biotechnology Innovation Organization, The National Press Club, Healthcare Access Maryland, American Society of Clinical Oncology, HR Certification Institute, and many others.

Jonathan is an active industry speaker on a wide range of topics, including brand and identity building, results-driven marketing, association/non-profit marketing, broad-based strategic planning, product development, and best-practices for building an effective partnership with your marketing agency. He is also an advocate to giving back to the marketing community, and has served as a volunteer/advisory committee member for many marketing/communications organizations, both national and locally focused.